EVP, Head of Innovation, Zenith Media
Tom Goodwin is the EVP of Innovation at Zenith USA, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to product robust business results.
An industry provocateur and commentator on the future of marketing and business, he’s a columnist for the Guardian, TechCrunch and Forbes and frequent contributor to GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. Tom frequently speaks around the world at conferences and to clients about business transformation, technological disruption, innovation in advertising and the future of entertainment, retail, mobility and technology. Recent presentations have been to Fox, Starz, BMW, Danone, Deutsche Telekom, Nokia and Telefonica.
Voted the number one voice in Marketing by LinkedIn and one of 30 people to follow on Twitter by Business Insider, Tom joined Zenith after leading innovation and strategy for Havas Media, founding a business transformation consultancy called Tomorrow and leading partner development at the IPG Media Lab. Before that, Tom led new business development and strategy for companies including HUGE Inc, Lowe Worldwide, TBWA and “Who Wants to be a Millionaire?”, holding global roles based in the U.K. and U.S.
A passionate futurist and technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad. His approach is grounded in a belief that the role of technology is to solve problems, address consumer needs, and support business goals, not to be the garnish that merely gets press.
Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results and building things. He lives in New York.