Chief Marketing Officer, Farmers Insurance Group
Mike Linton was recruited to Farmers Insurance in October 2011 as its Chief Marketing Officer. His responsibilities include marketing, research, brand management, sponsorships, internal and external communications, building the customer experience function and the company’s digital and mobile efforts.
Mike has been in marketing and general management for over 30 years. After graduating from Bowling Green State University and Duke’s Fuqua School of Business, he began his career in Brand Management at Procter & Gamble in 1980. He went on to Progressive Insurance, James River Paper Company and Remington in various Marketing and General Management positions. In 1999, Mike moved to Best Buy where he became its first ever Chief Marketing Officer responsible for all marketing, brand management, research, customer relationship management, call centers, the internal advertising agency and public and investor relations. In late 2006 he moved to eBay, first in general management and then as the CMO. He left eBay in early 2009 and consulted for a number of companies while writing for Forbes.com. In 2010, he joined a Silicon Valley start-up.
Linton is on the Board of Directors of Capella Education and The Wine Group and advises a number of early stage companies. He previously served as a Director of Peet’s Coffee & Tea, support.com and the Allen Edmonds Shoe Company. During his board service he has chaired both the Compensation and Nominating & Governance Committees.
Mike was named by Promotion Magazine as a Marketer of the Year in 2004 and by Ad Age as one of the most influential 30 marketers in 2003, 2004 and 2005. He has received two Effies and has been a speaker at numerous conferences. He is a charter member of the Marketing-50, was elected to the Retail Advertising Hall of Fame in 2008, rang the opening bell at the NYSE and has been featured in Fortune, The Wall Street Journal, the Boyden Leadership Series, Wine & Spirits, Advertising Age and Promo Magazine. Mikes hobbies include biking, travel, wine, and reading. He and his wife Deb, live in Northern California and have two children and a Rhodesian Ridgeback.