VP of Strategy & Insights, Local Search Association
Greg Sterling is VP of Strateg
y & Insights for the Local Search Association ( LSA). He is a frequent speaker and a contributing editor at Search Engine Land, Marketing Land and MarTech Today. He covers location intelligence and its impact on digital media and marketing. Previously Sterling was as a senior analyst for Opus Research and The Kelsey Group (now BIA/Kelsey). He was also founding editor at Allbusiness.com and a producer for TechTV. Sterling has a law degree and was a practicing attorney for roughly 10 years.