Barry Rhein

Founder, Selling Through Curiosity, Barry Rhein and Associates

Barry is the CEO of Barry Rhein & Associates (, a highly sought-after, award-winning sales training and consulting firm in the Silicon Valley that offers the highly acclaimed Selling Through Curiosity™ and Managing/Coaching Through Curiosity™ programs. The company’s programs are based on a hugely successful patented, proprietary method that capitalizes on curiosity-based dialogues. To date, these programs have been delivered to tens of thousands of professionals worldwide.

Selling Through Curiosity™ achieves measurable selling results in days and weeks that would normally take months and years for most salespeople to master. The company has created a “tried & tested” formula that can transform sales teams to sell more and at higher margins. The method’s number-one focus is on offering skills-based training on real deals in the pipeline. This method has been widely praised for offering simple, practical steps with an immediate impact on the attitudes, skills, effectiveness, and earnings of all participants while ensuring minimal time out of the field.

In 2011, Selling Through Curiosity™ cracked a code never before achieved in the training world:  the ability to train hundreds of thousands of salespeople in a community-based/team-facilitated on-demand format that achieved better results than in-person selling programs, including our own. Now, any team of client-facing individuals can complete our entire Selling Through Curiosity™ and Managing/Coaching Through Curiosity™ programs in an on-demand format facilitated by their direct manager.

Real, measurable, scalable, and effective sales enablement. A few case studies: HP rolled out the on-demand model for 10,000 of their channel reps, and rolled it out to their worldwide selling organization.

Barry currently resides in California’s Gold Country, is happily married, and has three very curious children.

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