9:50AM - 10:25AM | Success with Yext | Breakout Sessions

Success with Yext | Steward Health Care & HCA

The only thing predictable about healthcare is that it is constantly changing. And for health systems, this could not be more true. In this constantly changing landscape, health systems face challenges related to managing data about their providers and their locations (doctors are constantly in motion!), dealing with the impacts of mergers and acquisitions on brands and legacy systems, and ensuring brands are effectively conveyed to the public when a new system emerges from two old ones. Learn about how HCA and Steward Health Care have been able to use Yext to manage their strategic challenges and priorities related to managing provider data to ensure patient acquisition and to support mergers, acquisitions and rebrands — everywhere from changing a logo, incorporating new providers, to renaming an entire hospital. « Back to agenda