9:50AM - 10:25AM | Breakout Sessions

Marketing to the Machine: How to Speak Search Engine

Your team spends hours writing beautiful marketing copy for your website. But what if your most important audience isn't a group of people but search engines themselves? Are you effectively marketing to the machine? With search engines shifting from delivering blue links on a page to structured answers and knowledge cards, learn how to optimize your digital properties to provide the correct information in the correct format. « Back to agenda