• Nov
    1
  • Nov
    2
  • Nov
    3
  • 12:00PM

    12:00PM
    Registration Opens
  • 2:00PM – 3:20PM

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    2:00PM – 3:20PM
    We are in the midst of an intelligent transformation in which consumer apps, devices, and technologies deliver more personalized and contextually relevant experiences than ever before. Join Yext CEO, Howard Lerman, and Yext CSO, Marc Ferrentino, as they detail how this revolution is changing how we seek, discover, and engage with businesses and their digital knowledge.
  • 3:20PM – 3:45PM

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    3:20PM – 3:45PM
    Alexa, Google Assistant, Cortana, and Siri and other assistant tools will command 30% of search by 2020. Learn how they will impact your business' local search engine marketing strategies, and how digital knowledge management is the key to helping you adapt.
  • 3:45PM – 4:15PM

    3:45PM – 4:15PM
    Break
  • 4:15PM – 4:40PM

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    4:15PM – 4:40PM
    In the wake of digital transformation and the coming era intelligent transformation, the letters CMO could just as easily stand for Change Management Officer as they do Chief Marketing Officer. Hear how one leading CMO is helping his organization not only adapt to change but also seize the opportunities created by it.
  • 4:40PM – 5:00PM

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    4:40PM – 5:00PM
    With 30,000+ Post Offices and mailboxes across the country, learn how the brand that keeps your address makes the most of their own. United States Postal Service Executive Director of Brand Marketing, Chris Karpenko, and Universal McCann US CEO, Kasha Cacy, discuss how they keep USPS more relevant than ever in an age of mobile and intelligent devices.
  • 5:00PM – 5:15PM

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    5:00PM – 5:15PM
    The Yext Explorer Awards recognize the trailblazers, the forward-thinking pioneers of Digital Knowledge Management whose spirit of innovation will fuel the Intelligent Future. Nine brands from around the world will be recognized for their leadership in the first-ever awards for excellence in Digital Knowledge Management.
  • 5:15PM – 6:15PM

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    5:15PM – 6:15PM
    • CNBC | "Squawk on the Street" Co-Anchor & "Squawk Alley" Anchor
      Moderator
    • 3rd United States Chief Technology Officer, Entrepreneur, Engineer
    Megan Smith, former Chief Technology Officer of the United States, joins us to share her perspective on how technological advances, combined with network ecosystems will create opportunities — and challenges — for all sectors, including policymakers, and will continue to change our daily lives. As the third U.S. CTO, she helped President Obama and his teams harness the power of technology, data, and innovation to tackle some of the nation’s most pressing issues, from data science, AI and open source, to inclusive economic growth, and criminal justice reform.
  • 6:15PM – 8:00PM

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    6:15PM – 8:00PM
    Mingle with today’s leaders in tech, industry experts, and peers and toast to an inspiring first day at ONWARD.
  • 8:00AM – 9:00AM

    8:00AM – 9:00AM
    Breakfast
  • 8:40AM – 9:10AM

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    8:40AM – 9:10AM
    OK Google, remind me to wake up for the morning keynote. Join Google's head of Partnerships for Google Assistant, Naomi Makofsky, as she shares Google's vision for the Intelligent Future — and how your business should prepare for it today.
  • 9:10AM – 9:30AM

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    9:10AM – 9:30AM
    With Dex Media's acquisition of Yellow Pages, DexYP now has a customer base of more than 700,000 small and mid-sized business customers. Yext CEO Howard Lerman sits down with DexYP CEO Joe Walsh to discuss how they made the transition from a Yellow Pages publisher to a comprehensive digital business platform — and what's next for the YP giant.
  • 9:30AM – 9:50AM

    9:30AM – 9:50AM
    Break
  • 9:50AM – 10:25AM

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    9:50AM – 10:25AM
    Breakout Sessions

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      9:50AM – 10:25AM The Everywhere Brand
      There’s a new race to command more visibility for your people, products, and locations across the internet. For nearly 25 years, the battleground has been the website. But with 2020 fast approaching there’s a new reality, and to win you must think well beyond your website and app. You must become The Everywhere Brand.

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      The only thing predictable about healthcare is that it is constantly changing. And for health systems, this could not be more true. In this constantly changing landscape, health systems face challenges related to managing data about their providers and their locations (doctors are constantly in motion!), dealing with the impacts of mergers and acquisitions on brands and legacy systems, and ensuring brands are effectively conveyed to the public when a new system emerges from two old ones. Learn about how HCA and Steward Health Care have been able to use Yext to manage their strategic challenges and priorities related to managing provider data to ensure patient acquisition and to support mergers, acquisitions and rebrands — everywhere from changing a logo, incorporating new providers, to renaming an entire hospital.

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      The local marketing space is becoming more innovative with advent of new mobile technologies. Join us for a chat with Group CEO of Hibu about how global businesses must adapt and serve their local customers.

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      Your team spends hours writing beautiful marketing copy for your website. But what if your most important audience isn't a group of people but search engines themselves? Are you effectively marketing to the machine? With search engines shifting from delivering blue links on a page to structured answers and knowledge cards, learn how to optimize your digital properties to provide the correct information in the correct format.
  • 10:25AM – 10:40AM

    10:25AM – 10:40AM
    Break
  • 10:40AM – 11:15AM

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    10:40AM – 11:15AM
    Breakout Sessions
  • 11:15AM – 11:30AM

    11:15AM – 11:30AM
    Break
  • 11:30AM – 12:05PM

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    11:30AM – 12:05PM
    Breakout Sessions

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      11:30AM – 12:05PM Mapping the Future
      The function of maps to help us get from place place remains largely unchanged, but the amount of information contained in digital maps is opening entirely new possibilities for consumers and marketers. Hear from mapping experts about how they are using new technologies to map the world down to the tiniest detail and make it more accessible for all.

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      How is Advance Auto Parts using Yext to accomplish their strategic priorities? What are they doing that can be applied outside of retail? What's their vision for where their industry is going. Success with Yext explores these questions, highlighting best practices and innovative use cases from Yext customers.

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      11:30AM – 12:05PM Closing the Loop
      Get meaningful results from your investment. Hear experts from global platforms on how brands can drive revenue and ROI from digital media.

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      The Yext Knowledge Manager enables you to tap into the centralized source of truth for your digital knowledge to power systems that we use everyday. Hear from brands and app developers about how they are integrating with Yext to make their enterprises and the consumer experience more intelligent.
  • 12:05PM – 1:05PM

    12:05PM – 1:05PM
    Lunch
  • 1:05PM – 1:35PM

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    1:05PM – 1:35PM
    With the rise of machine learning and cloud computing to fuel innovation, natural language conversations with AI have become an everyday reality. This session will cover advances in spoken language understanding and share thoughts around what it means to build next generation user experiences — with only your voice.
  • 1:35PM – 1:55PM

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    1:35PM – 1:55PM
    People have a fever and the only prescription is more reviews. We rely on them to provide critical, credible intelligence to inform our purchasing decisions. Join Yext President and Chief Revenue Officer, Jim Steele, and Yelp Chief Operating Officer, Jed Nachman, for a conversation about how the reviews industry is changing and how you can futureproof your brand on world's top community powered reputation platform.
  • 1:55PM – 2:15PM

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    1:55PM – 2:15PM
    The CEOs of two proudly right coast tech companies sit down for a discussion about how technology, marketing, and customer interaction have changed over the past 10 years, and what the next 10 years will hold.
  • 2:15PM – 2:35PM

    2:15PM – 2:35PM
    Break
  • 2:35PM – 3:10PM

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    2:35PM – 3:10PM
    Breakout Sessions
  • 3:10PM – 3:25PM

    3:10PM – 3:25PM
    Break
  • 3:25PM – 4:00PM

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    3:25PM – 4:00PM
    Breakout Sessions
  • 4:10PM – 4:15PM

    4:10PM – 4:15PM
    Break
  • 4:15PM – 4:50PM

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    4:15PM – 4:50PM
    Breakout Sessions

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      AI is already being used broadly within marketing for targeting and personalization. But AI is also being used for creative tasks as well, writing blog posts and designing logos. Are we being replaced? What does this new frontier look like? This session gives you a framework to visualize and understand the current and future potential of AI in marketing.

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      4:15PM – 4:50PM Success with Yext | Volvo Cars
      How is Vovlo using Yext to accomplish their strategic priorities? What are they doing that can be applied outside of the auto industry? What's their vision for where their industry is going? Success with Yext explores these questions, highlighting best practices and innovative use cases from Yext customers.

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      Join Pete Francis, VP of Digital Growth & Transformation from T-Mobile to hear what he's learned from 6 years of being in the most mobile and customer centric business in the world as the industry prepares for AI and the conversational future.

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      4:15PM – 4:50PM The Talent You Need to Succeed
      Even the most sophisticated organizations struggle to manage their data for both internal services and external customer endpoints. Learn from leaders about how they readied their organizations (and data) — and changed how their businesses manage knowledge.
  • 4:50PM – 5:10PM

    4:50PM – 5:10PM
    Break
  • 5:10PM – 6:15PM

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    5:10PM – 6:15PM
    Just one month from the premiere of Star Wars: The Last Jedi, legendary actor, producer, director, and creator Mark Hamill joins us to share lessons learned from his 40+ years in the entertainment business. We'll not only explore the lasting legacy of Luke Skywalker but also how Mark embraced his own future to become one of the most sought-after voice actors in the animation and video game industries. The Force will be strong with this session, so grab your seat early!
  • 7:00PM – 10:00PM

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    7:00PM – 10:00PM
    Join us after the last keynote wraps for an unforgettable evening of cocktails, appetizers, and dancing — on the floor of the New York Stock Exchange.
  • 9:00AM – 2:00PM

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    9:00AM – 2:00PM
    Customer Training | Yext Headquarters
     Yext Headquarters, which is the size of a full city block and overlooks Madison Square Park, will host a complimentary training session to a limited number of Yext customers on November 3rd. It’s sure to be a morning of good questions, great conversation, and a pretty epic view.

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      9:00AM – 10:00AM Office Tours
      Peek inside the rooms where it happens with a tour of Yext Headquarters. HQ is a full city block and home to 600+ Yexters with picturesque views of Madison Square Park and the Flatiron Building.

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      10:00AM – 11:45AM Optimizing Your Brand
      Liz Frailey, Senior Product Manager at Yext, will dive deep into best practices when it comes to updating content in the Yext Platform. She'll review topics like holiday hours, scheduled updates, planning for unexpected closures, location attributes, and more. Liz will then share tips on how to stay in sync across APIs and the App Directory.

    • 11:45AM – 12:30PM LUNCH

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      12:30PM – 2:00PM Making Sense of Your Data
      Understanding your content is key to your success with Yext. Join Yext Director of Data Insights, Zahid Zakaria, to learn how to make sense of your data, build insightful dashboards, calculate ROI, and find out how you measure up to the competition.
  • 10:00AM – 2:00PM

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    10:00AM – 2:00PM
    Partner Summit | New York Stock Exchange
    The Partner Summit is a half-day event limited to current Yext Partners and Agencies as well as potential partners that offer Yext to their customers. This opportunity is available to registered ONWARD attendees.