Director of Digital Business Optimization, McDonald’s
As Director of Digital Business Optimization at McDonald’s, Tim oversees engagement opportunities and the e-commerce funnel for all digital products in the US. He’s focused on removing tension points to convert visitors into buyers. Prior to this role, he focused on market tests and restaurant experience for new digital capabilities while optimizing for scale during the early stages of McDonald’s digital transformation. Prior to joining McDonald’s, Tim led the global digital advertising team for Tribal DDB Amsterdam focusing on Heineken. He holds an MBA in Marketing Management from DePaul Univesity and BA from Illinois Wesleyan University.