Pete Francis

Vice President, Digital Growth and Acquisition, T-Mobile USA

Pete Francis is Vice President, Digital Growth and Acquisition at T-Mobile, serving as the principal business owner for online experience management, as well as acquisition and base marketing. Prior to this role, Pete has served T-Mobile as VP Operations Management, Chief of Staff to the CEO and COO, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis group. In these roles, he has helped relaunch T-Mobile’s Challenger Strategy after the AT&T deal breakup, drove T-Mobile’s channel and distribution strategy, next generation network investment valuation, handset reverse logistics, and helped launch products like the Certified Open Box program and Walmart Family Mobile.  

Pete joined T-Mobile from Amazon.com, where he led ecommerce for the Kindle device category (US .com sales), with additional responsibility for worldwide Kindle market planning. He draws on 20+ years of industry and consulting experience in ecommerce and operations management and enjoys innovating in the high-tech space – from launching the world’s first open source production webserver on the IBM S390 mainframe to the early prototypes of the Kindle Fire.

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