U.S CEO, UM
Kasha brings over 20 years of experience across a variety of disciplines including direct marketing, advertising and of course media, to her role as CEO, U.S.
Drawing on her deep understanding of today’s media landscape, Kasha is responsible for driving best practices and growth across all U.S. offices and UM clients while further developing the agency’s proprietary offerings.
With a fresh, innovative spirit, Kasha joined UM in 2007. She hit the ground running, building the U.S. Communications Planning Group from scratch and making the discipline a critical part of UM’s offering. From there, she went to J3, UM’s dedicated division for Johnson & Johnson, to build and lead the Business Analytics Engine, a team of researchers, digital experts and econometric modelers dedicated to understanding the end-to-end performance of media programs. After pitching and winning the United States Postal Service account in 2012, she almost immediately led the UM team though its successful pitch for Hershey’s in 2013, adding two prestigious wins to her list of accomplishments as well as leadership responsibilities for those accounts. In late 2014, Kasha was tapped as U.S. President, a role she maintained until being named as UM’s first-ever U.S. CEO.
Kasha began her career at Accenture, where she worked with global organizations implementing complex change programs. From there, she joined Wunderman working as a Communications Strategist on the IBM account, before her strategic thinking and strong client relationships brought her to Ogilvy where she eventually led the global Communications Strategy team for IBM across advertising, direct marketing and digital. Throughout her career, Kasha has worked with a number of iconic brands including, Hershey’s, USPS, Johnson & Johnson, Nestle, Sony, Intel, Samsung, AT&T and Verizon.
Respected and admired throughout the industry, Kasha is a member of the prestigious Ad Council Board of Directors and has been recognized by Adweek as both a Media All-Star (2014) and member of the exclusive Adweek 50 (2015). She has also been honored by She Runs It (formerly AWNY) with both Impact and Working Mother of the Year Awards and was inducted into the 2016 class of Legends & Leaders in New York City. Most recently, Kasha was named a 2017 Women to Watch by Advertising Age. She has served on numerous industry award juries including Cannes Media Lions, North American Effie and Adweek Media Plan of the Year.
Kasha’s personal life also reflects her passionate and innovative nature: She is an avid reader, enjoys snuggling with her kids and summer getaways to her favorite destination, Alaska.