Chief Marketing Officer, Yext
Jeff serves as Chief Marketing Officer for Yext, the digital knowledge management leader, where he recently co-authored the ebook The Everywhere Brand. Jeff previously served as Vice President of Marketing Insights for Salesforce and ExactTarget, and his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in the heart of Manhattan, he relishes the fact that he lived to witness the Cavs win a championship. He holds out no such hope for the Browns, but he’s far more optimistic about the Tribe.