Digital Innovation & Customer Experience, Advance Auto Parts
Heath Bradbury is the Director, Digital Innovation & Customer Experience at Advance Auto Parts, and a veteran digital marketer with more than a dozen years of experience. He manages a lean team responsible for a variety of digital marketing programs (SEO, Affiliate, Local) as well as on-site conversion rate optimization (CRO) and customer experience (CX). He’s spent 5 of the last 8 years at Advance driving the strategy around local digital presence management (location data management, local seo, ratings/reviews, etc). As part of the digital innovation group at Advance, Heath brings his passion for technology and delighting customers to bear on most critical business opportunities across the organization. He graduated from UC, Santa Barbara where he studied Computer Engineering and Business/Economics.