• Nov
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  • Nov
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  • Nov
    3
  • 12:00PM

    12:00PM
    Registration Opens
  • 2:00PM – 3:20PM

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    2:00PM – 3:20PM
    Keynote: The Intelligent Future
    Yext Co-Founder and CEO, Howard Lerman, and Yext Chief Strategy Officer, Marc Ferrentino, share how the expanding universe of intelligent services create competitive advantages for those brands that embrace Digital Knowledge Management as a core competency. DexYP CEO Joe Walsh will speak at ONWARD about his story and the Intelligent Revolution reshaping businesses’ digital worlds.
  • 3:20PM – 4:05PM

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    3:20PM – 4:05PM
    Panel: A View From the C-Suite
    How are today's CEOs thinking about the intelligent future? We'll ask them directly in this engaging panel that pulls back the curtain on many of today's pressing marketing issues.
  • 4:05PM – 4:35PM

    4:05PM – 4:35PM
    Break
  • 4:35PM – 5:15PM

    4:35PM – 5:15PM
    Panel: The New Age of Intelligence
  • 5:15PM – 6:15PM

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    5:15PM – 6:15PM
    Keynote: Megan Smith
    Megan Smith, former Chief Technology Officer of the United States, joins us to share her perspective on how technological advances, combined with network ecosystems will create opportunities — and challenges — for all sectors, including policymakers, and will continue to change our daily lives. As the third U.S. CTO, she helped President Obama and his teams harness the power of technology, data, and innovation to tackle some of the nation’s most pressing issues, from data science, AI and open source, to inclusive economic growth, and criminal justice reform.
  • 6:15PM – 8:00PM

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    6:15PM – 8:00PM
    Cocktails & Conversation | Conrad New York
    Mingle with today’s leaders in tech, industry experts, and peers and toast to an inspiring first day at ONWARD.
  • 8:00AM – 9:00AM

    8:00AM – 9:00AM
    Breakfast
  • 9:00AM – 9:40AM

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    9:00AM – 9:40AM
    Keynote: #AI First with Google | Naomi Makofsky, Google
    Your job depends on you staying up to date with everything Google. In this session, Google’s experts share the company's vision for the intelligent future and how your business should prepare for it.
  • 10:00AM – 10:35AM

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    10:00AM – 10:35AM
    Breakout Sessions

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      10:00AM – 10:35AM
      The Everywhere Brand
      There’s a new race to command more visibility for your people, products, and locations across the internet. For nearly 25 years, the battleground has been the website. But with 2020 fast approaching there’s a new reality, and to win you must think well beyond your website and app. You must become The Everywhere Brand.

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      10:00AM – 10:35AM
      Success with Yext: Steward Health Care & HCA

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      10:00AM – 10:35AM
      Optimizing Your Brand for Position Zero in Google
      Get to Position Zero today and generate increased traffic and engagement on both mobile and desktop. Learn how any brand, big or small, can optimize their digital knowledge and get into the coveted position zero answer box.

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      10:00AM – 10:35AM
      Digital Knowledge in China
      China is home to 1/5th of the world’s internet users, who use their own set of apps, maps, search engines, directories, and social networks. Learn from experts about what it takes to compete in the world's largest digital market.
  • 10:50AM – 11:25AM

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    10:50AM – 11:25AM
    Breakout Sessions

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      10:50AM – 11:25AM
      Tomorrow’s Marketing Playbook
      Cutting edge marketing leaders share their strategy and tactics for how technology will shape the future of brand discovery and customer experience.

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      10:50AM – 11:25AM
      Success with Yext: Arby’s

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      10:50AM – 11:25AM
      Location Discovery: Balancing Organic and Paid Search
      Hear straight from our panel of brand marketers about how they are optimizing their search strategy to drive high-intent customers through their doors.

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      The New Customer Experience in Financial Services
      Learn how top financial services brands across retail banking, mortgage, and insurance are bringing together their digital and bricks-and-mortar strategies to focus on the customer experience from search to service.
  • 11:40AM – 12:15PM

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    11:40AM – 12:15PM
    Breakout Sessions

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      11:40AM – 12:15PM
      Mapping the Future
      While the function of maps has remained largely unchanged for millennia, the pace at which we are now mapping the world down to the tiniest detail is opening entirely new possibilities for digital marketers to leverage.

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      11:40AM – 12:15PM
      Success with Yext: Advance Auto Parts

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      11:40AM – 12:15PM
      The Yext App Directory: Getting the Most from Your Digital Knowledge
      The Yext App directory enables you to tap into the centralized source of truth for your digital knowledge to power the internal systems that you use everyday. Hear from brands and app developers about how they are integrating with Yext to make their enterprises more intelligent.

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      Engaging Local Influencers
      Want more recommendations and foot traffic through your doors? Get first hand tips on how to drive local influencer engagement from Google Local Guides and more
  • 12:15PM – 1:15PM

    12:15PM – 1:15PM
    Lunch
  • 1:15PM – 1:45PM

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    1:15PM – 1:45PM
    Keynote: Voice-Enabled Everything | David Isbitski, Amazon
    With the rise of machine learning and cloud computing to fuel innovation, natural language conversations with AI have become an everyday reality. This session will cover advances in spoken language understanding and share thoughts around what it means to build next generation user experiences — with only your voice.
  • 1:45PM – 2:15PM

    1:45PM – 2:15PM
    Keynote
  • 2:35PM – 3:10PM

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    2:35PM – 3:10PM
    Breakout Sessions

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      2:35PM – 3:10PM
      Driving Towards Contextual Marketing
      Learn how new technologies, including AI and intelligent services are changing how brands interact with consumers.

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      2:35PM – 3:10PM
      Success with Yext: Marriott

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      3:25PM – 4:00PM
      Optimizing People: Agents, Franchises, Doctors & Other Professionals
      Independent Agents, Franchisees, and Doctors present a unique set of challenges for marketers and knowledge managers. Join us to learn how to turn your people into your greatest marketing asset.
  • 3:25PM – 4:00PM

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    3:25PM – 4:00PM
    Breakout Sessions

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      3:25PM – 4:00PM
      What it Means to Rank Today
      Today’s digital environment of paid ads, maps, shopping options, reviews, and mobile-first commerce has changed how we see what we see, and with it, what drives business to businesses. Hear the latest in onsite and offsite optimization from search experts and put your business in front of consumers.

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      3:25PM – 4:00PM
      Success with Yext: Comcast

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      2:35PM – 3:10PM
      Optimizing Structured Data: Menus, Events & Attributes
      Consumers and Search Engines alike have an insatiable appetite for more detailed digital knowledge about the businesses they are searching for. Learn how to leverage your structured data to stand out.

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      3:25PM – 4:00PM
      The Future of Patient Experience
      Learn how top healthcare organizations have leveraged their provider data to impact external presence, acquire new patients, and prepare themselves up for the next wave of intelligent systems that patients are using to make healthcare decisions.
  • 4:15PM – 4:50PM

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    4:15PM – 4:50PM
    Breakout Sessions

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      4:15PM – 4:50PM
      Keeping up with Voice and Chat Design
      Alexa, Google Assistant, Cortana, and Siri and other assistant tools will command 50% of search by 2020. Learn how they will impact your business' local search engine marketing strategies, and how digital knowledge management is the key to helping you adapt.

    • 4:15PM – 4:50PM
      Success with Yext: Volvo Cars

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      4:15PM – 4:50PM
      How AI Impacts Marketing
      AI is already being used broadly within marketing for targeting and personalization. But AI is also being used for creative tasks as well, writing blog posts and designing logos. Are we being replaced? What does this new frontier look like?

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      4:15PM – 4:50PM
      Digital Knowledge Management: The Talent You Need to Succeed
      Even the most sophisticated organizations struggle to manage their data for both internal services and external customer endpoints. Learn from leaders about how they readied their organizations (and data) — and changed how their businesses manage knowledge.
  • 5:10PM – 6:15PM

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    5:10PM – 6:15PM
    Keynote: Mark Hamill
    Just one month from the premiere of Star Wars: The Last Jedi, legendary actor, producer, director, and creator Mark Hamill joins us to share lessons learned from his 40+ years in the entertainment business. We'll not only explore the lasting legacy of Luke Skywalker but also how Mark embraced his own future to become one of the most sought-after voice actors in the animation and video game industries. The Force will be strong with this session, so grab your seat early!
  • 7:30PM – 11:00PM

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    7:30PM – 11:00PM
    ONWARD Bash | New York Stock Exchange Trading Floor
    Join us after the last keynote wraps for an unforgettable evening of cocktails, appetizers, and dancing — on the floor of the New York Stock Exchange.
  • 10:00AM – 2:00PM

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    10:00AM – 2:00PM
    Partner Summit | New York Stock Exchange
    The Partner Summit is a half-day event limited to current Yext Partners and Agencies as well as potential partners that offer Yext to their customers. This opportunity is available to registered ONWARD attendees. Seating is available on a first-come, first-served basis. 
  • 10:00AM – 2:00PM

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    10:00AM – 2:00PM
    Customer Training | Yext Headquarters
    We are offering a limited number of seats to a complimentary training session for current Yext customers. This opportunity is available to registered ONWARD attendees and is first-come, first-served basis.